Agenda
2026 Preliminary Agenda
(Coming Soon)
9:00 AM
Departure | The Roosevelt Hotel
Theme: Leaving the Noise Behind
We begin the day with intention stepping away from the demands of daily life and into a space designed for clarity and presence.
From the moment you depart, the experience is curated to ease you into the day, with private transportation, a light breakfast, coffee, and a calming playlist that invites you to disconnect from the noise and prepare for what’s ahead.
10:45 AM
Arrival | Covington
Theme: Arrive Present
As we arrive, the energy shifts and the pace slows.
You are welcomed into a serene environment with refreshing infused waters and fresh juices, soft music, and an open space designed to help you settle in. This is your moment to pause, breathe, and fully arrive—present, grounded, and ready for the experience ahead.
PROGRAM BEGINS
11:00 – 11:20 AM | OPENING CIRCLE
From Within — Grounding Your Power
- Welcome + intention setting
11:20 – 11:50 AM
MINDSET RESET
Reclaim Your Power
- Limited belief work
- Internal narrative shifts
- Guided journaling
- Abundance Mindset
11:50 AM – 12:20 PM
RELATIONSHIPS SESSION
Realign Your Purpose
- Toxic relationships (work + personal)
- Boundaries + alignment
- Protecting your energy
12:20 – 12:45 PM
MIND, BODY & SOUL RESET
Return to Self
- Light movement + stretching
- Nervous system reset
- Quiet reflection
12:45 – 1:30 PM
ELEVATED LUNCH
Intentional Connection
- Meaningful conversation prompts
1:30 – 2:00 PM
EXECUTIVE PRESENCE
Step Into Power
- Leadership presence
- Confidence + communication
- Owning the room
2:00 – 2:25 PM
RELEASE SESSION
Let Go to Grow
- Guided emotional release
- Letting go of pressure + past weight
2:25 – 2:50 PM
WILBYBETTY Community Connect + Dance
Expansion Through Joy
- Movement + dance
- Energy shift + celebration
2:50 – 3:00 PM
CLOSING CIRCLE
What’s Next
- Reflection + integration
- Personal commitment
3:00 PM
RETREAT CONCLUDES
- Transition to departure
- Back to The Roosevelt Hotel
5:30 PM – 7:00 PM
Conference Happy Hour
Meet & Greet the Featured Speakers
8:00 AM – 9:00 AM
Breakfast
8:30 – 8:45 AM
Conference WELCOME
Betty Aquino (Host)
8:45 – 9:30 AM
REFLECTION & GROWTH: “THE WILBYBETTY® EFFECT”
Women in Law Impact: Momentum & Transformation
9:30 – 10:30 AM
MORNING SESSION I – RELATIONSHIPS + IDENTITY
Theme: Power at Home. Power in Business.
9:30 – 9:40: SOLO Morning SESSION 1
- From Provider to Powerhouse: Redefining What It Means to Lead at Home & in Business
- She Built It—Now What? Navigating Success, Pressure & Business
9:50 – 10:05: PANEL Morning Session 1
- The Woman Who Earns More: Power, Pressure & What No One Talks About
- What I Wish I Knew Sooner Before Law Firm Ownership | C-Suite Position
10:30 – 10:50 AM
MORNING BREAK
10:50 – 12:00 PM (70 MIN)
Mid Morning SESSION 2 – SCALING A BUSINESS & PROFESSIONAL GROWTH
Theme: Knowing is Power
PANEL Mid Morning Session
- Paid, Positioned & Respected: How to Negotiate Like a Leader
- From 6 to 7 Figures: The Decisions That Actually Move the Needle
- Scale, Structure & Sustain: The Real Path from 6 Figures to Freedom
- Built to Scale: Systems & Hiring A-Players That Drive Growth
12:00 – 1:00 PM
Lunch + Networking
1:00 – 2:15 PM
Afternoon Session – Money + Wealth Strategy
Solo
- Stop Thinking Like an Earner—Start Thinking Like an Owner
Panel Session
- Where Smart Money Is Going Right Now
- Building Wealth While Running a Law Firm
2:15 – 2:30 PM
Break
- What’s Actually Working Right Now on IG & LinkedIn
- Personal Brand vs Firm Brand: What Actually Drives Growth?
- From Visibility to Clients: The Conversion Gap
- Consistency That Pays: Building a Marketing Machine That Doesn’t Break
3:33 – 3:45
Authority = Opportunity: Positioning Yourself to Attract Bigger Cases
3:45 PM – 4:00 PM
Break
SOLO Featured Speakers
- The Business Decision I’d Never Make Again
- Success That Cost Me More Than I Expected
- Friendships, Loyalty & Boundaries in Business
- Faith, Pressure & Staying Grounded While Leading
4:35 – 4:50
PANEL (CONVERSATION + PERSPECTIVE)
- What I Thought Would Work… and What Actually Did
4:50 – 5:15
KEYNOTE CLOSE
- KEYNOTE: “The Woman You Become After the Lessons”
5:30 PM
Program Ends
9:00 – 9:10 AM
Opening Act
9:10 – 10:15 AM (65 MIN)
WILBYBETTY® AWARDS CEREMONY
Power. Prosperity. Purpose. In Action
10:15 – 10:30 AM (15 MIN)
NETWORKING BREAK
Photos, celebration, sponsor visibility
11:10 – 11:50 AM
SESSION 2 – EXECUTION PANEL
Your Next 90 Days: Strategy, Revenue & Growth
12:00 – 12:45 PM
FINAL KEYNOTE + CLOSING EXPERIENCE
Power. Prosperity. Purpose.—Now Go Live It
12:45 PM – 1:30 PM
Strategic Partners & Thanks & Q & As
Power, Purpose & Prosperity
From Within to What’s Next
Wednesday, September 16, 2026
Covington, Louisiana
Hosted by: ZA Ranch
1. CORE OBJECTIVE
This retreat is the foundation of the WILBYBETTY® experience.
Before strategy…
Before scaling…
Before what’s next…
We begin from within.
This is where women:
Reconnect to their power
Realign with their purpose
Create space for prosperity
Because what you build next… requires who you become first.
II. MASTER FLOW
The following table:
| Time | Segment | Theme Connection |
|---|---|---|
| 9:00 AM | Departure | Transition into intentional space |
| 10:45 AM | Arrival | Grounding |
| 11:00 AM | Opening | From Within |
| 11:20 AM | Mindset | Reclaim Your Power |
| 11:50 AM | Relationships | Realign Your Purpose |
| 12:20 PM | Reset | Mind, Body & Soul |
The following table:
| Time | Segment | Theme Connection |
|---|---|---|
| 12:45 PM | Lunch | Intentional Connection |
| 1:30 PM | Leadership | Step Into Power |
| 2:00 PM | Release | Let Go to Grow |
| 2:25 PM 2:50 PM |
Activation Closing |
Joy + Expansion What’s Next |
| 3:00 PM | End | Transition |
III. RETREAT RUN OF SHOW
9:00 AM – DEPARTURE (The Roosevelt Hotel)
Theme: Leaving the noise behind
Private transportation
Light breakfast + coffee
Curated, calming playlist
10:45 AM – ARRIVAL (Covington)
Theme: Arrive present
Welcome drinks (infused water, fresh juices)
Soft music + open space
Time to settle in
PROGRAM BEGINS
11:00-11:20 AM | OPENING CIRCLE
From Within
Grounding Your Power
Welcome + intention setting
Guided breathwork
Anchor:
“What you step into next requires a deeper version of you.”
11:20-11:50 AM | MINDSET RESET
Reclaim Your Power
Limited belief work
Internal narrative shifts
Guided journaling
11:50 AM – 12:20 PM | RELATIONSHIPS SESSION
Realign Your Purpose
Toxic relationships (work + personal)
Boundaries + alignment
Protecting your energy
12:20-12:45 PM | MIND, BODY & SOUL RESET
Return to Self
Light movement + stretching
Nervous system reset
Quiet reflection
12:45-1:30 PM | ELEVATED LUNCH
Intentional Connection
Curated seating
Meaningful conversation prompts
Prompt:
“What are you stepping into next-and what must you release to get there?”
1:30-2:00 PM | EXECUTIVE PRESENCE
Step Into Power
Leadership presence
Confidence + communication
Owning the room
2:00-2:25 PM | RELEASE SESSION
Let Go to Grow
Guided emotional release
Letting go of pressure + past weight
2:25-2:50 PM | WILBYBETTY Community Connect + Dance
Expansion Through Joy
Movement + dance
Energy shift + celebration
2:50-3:00 PM | CLOSING CIRCLE
What’s Next
Reflection + integration
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Personal commitment
Closing Question:
“What does your next level require from you-starting now?”
3:00 PM-RETREAT CONCLUDES
[cite: 390]
Light refreshments
Transition to departure
IV. EXPERIENCE PRINCIPLES
From Within First – Internal alignment drives external success
Power is Grounded – Calm, confident, not forced
Purpose Requires Honesty – Real conversations, no surface-level
Prosperity Flows from Alignment – Intentional, not chaotic
V. FINAL ANCHOR
“From within is where everything changes.”
8:30-8:45 AM (15 MIN)
OPENING ENERGY + WELCOME
On Stage:
Betty Aquino (Host)
Content:
Walk-on moment (music up → fade under)
Welcome + tone setting
Theme: Power. Prosperity. Purpose.
Frame: “This is not just a conference-it’s a shift.”
Behind the Scenes:
Walk-on music cue (30 sec before intro)
Mic live check
Camera wide → close-up transition
Stage manager: cue Betty at 8:29
8:45-9:30 AM (45 MIN)
REFLECTION & GROWTH: “THE WILBYBETTY® EFFECT”
Women in Law Impact: Momentum & Transformation
Format: Moderated Storytelling Panel Speakers: 6-8 past attendees + moderator
8:45-8:50 (5 MIN)
Moderator Opening
Frame the conversation
Set expectation: real stories, real outcomes
8:50-9:20 (30 MIN)
Storytelling Round
Each speaker: ~3-4 minutes
Focus:
Growth stories
Income shifts
Title elevation
Confidence transformation
9:20-9:30 (10 MIN)
Lightning Round + Close
Key takeaways
Emotional close
Goal: Emotional buy-in + credibility + community proof
Behind the Scenes:
2 handheld mics rotating
Time cards (3 min/wrap)
Capture testimonials live
Stage manager seated front row
9:30-10:30 AM (60 MIN)
MORNING SESSION I – RELATIONSHIPS + IDENTITY
Theme: Power at Home. Power in Business.
9:30-9:40 (10 ΜΙΝ)
SOLO SESSION 1
“From Provider to Powerhouse: Redefining What It Means to Lead at Home & in Business”
Focus:
Women as breadwinners
Identity shift in leadership
Power dynamics at home
9:40-9:50 (10 ΜΙΝ)
SOLO SESSION 2
“She Built It-Now What? Navigating Success, Pressure & Business”
Focus:
Success pressure
Relationship impact
Sustaining growth
9:50-10:05 (15 ΜΙΝ)
PANEL 1
“The Woman Who Earns More: Power, Pressure & What No One Talks About”
Format: 3-4 speakers + moderator
Focus:
Breadwinner dynamics
Respect vs control
Real relationship tension
10:05 10:20 (15 ΜΙΝ)
PANEL 2
“What I Wish I Knew Sooner Before Law Firm Ownership | C-Suite”
Format: 3-4 speakers + moderator
Focus:
Leadership lessons
Early mistakes
Relationship + business overlap
10:20-10:30 (10 ΜΙΝ)
LIGHTNING CLOSE
1-2 questions across speakers
Key takeaway wrap
Behind the Scenes:
Mic swap between solo → panel seamless
Strict time control (10 min solos / 15 min panels)
Light transition music between segments (5-10 sec)
Stage reset quickly between sessions
10:30-10:50 AM (20 MIN)
MORNING BREAK
Experience:
Coffee refresh
Sponsor activations
Networking
Behind the Scenes:
AV reset
Speaker rotation
Content capture (reels, interviews)
10:50-12:00 PM (70 MIN)
SESSION BLOCK 2 – SCALING A BUSINESS & PROFESSIONAL GROWTH
Theme: Knowing is Power
10:50-11:05 (15 ΜΙΝ)
PANEL 1
“Paid, Positioned & Respected: How to Negotiate Like a Leader”
Focus:
Positioning before negotiation
Language that commands authority
Building leverage
11:05-11:20 (15 ΜΙΝ)
PANEL 2
“From 6 to 7 Figures: The Decisions That Actually Move the Needle”
Focus:
Revenue leaps
Strategic decisions
Investment mindset
11:20-11:35 (15 MIN)
PANEL 3
“Scale, Structure & Sustain: The Real Path from 6 Figures to Freedom”
Focus:
Systems + hiring
Revenue growth
Avoiding burnout
11:35-11:50 (15 MIN)
PANEL 4
“Built to Scale: Systems & Hiring A-Players That Drive Growth”
Focus:
Hiring strategy
Delegation
Operational systems
11:50-12:00 (10 ΜΙΝ)
CLOSING WRAP
Moderator pulls key themes
Action-oriented takeaway
12:00-1:00 PM | Lunch + Networking
1:00-2:15 PM | Afternoon Session – Money + Wealth Strategy
Solo (10 min)
“Stop Thinking Like an Earner-Start Thinking Like an Owner”
Shift from income → asset mindset
Why high earners still don’t build wealth
Panel (20 min)
“Where Smart Money Is Going Right Now”
Real estate vs law firm reinvestment
Passive income streams
Risk vs return
Fireside Chat (20 min)
“Building Wealth While Running a Law Firm”
Operator + investor conversation
Real numbers, real decisions
Panel – Rapid-Fire (15 min)
5 speakers × 2-3 min each:
“My best investment”
“My worst investment”
Q & As Close (10 min)
Key takeaways
Call to action: build, not just bill
Retirement planning
Passive income
Investment decisions (real estate, firm growth)
Format: Panel + short expert insights
2:15-2:30 PM | Break
PANEL 1
2:332:48 (15 MIN)
“What’s Actually Working Right Now on IG & LinkedIn”
Focus:
Content that converts vs content that doesn’t
Reels, storytelling, authority posts
LinkedIn for referrals + positioning
Key Question:
“What is bringing you actual cases right now?”
PANEL 2
2:48-3:03 (15 MIN)
“Personal Brand vs Firm Brand: What Actually Drives Growth?”
Focus:
When to lead with personal vs firm brand
Building trust + visibility
Scaling beyond yourself
Key Question:
“If you had to pick one-what wins and why?”
PANEL 3
3:033:18 (15 ΜΙΝ)
“From Visibility to Clients: The Conversion Gap”
Focus:
Turning content into consultations
Intake + marketing alignment
Where firms lose clients
Key Question:
“Where are you losing money in your funnel right now?”
PANEL 4
3:18-3:33 (15 MIN)
“Consistency That Pays: Building a Marketing Machine That Doesn’t Break”
Focus:
Posting consistency vs burnout
Content systems + batching
Delegation vs doing it yourself
Key Question:
“How do you stay consistent without it taking over your life?”
PANEL 5 (NEW)
3:33 – 3:45 (12 MIN + CLOSE)
“Authority = Opportunity: Positioning Yourself to Attract Bigger Cases”
Focus:
Thought leadership vs basic content
Speaking, media, visibility plays
Attracting higher-value clients
Key Question:
“What shifted when you became known-not just visible?”
3:45 PM – 4:00 PM
Break
4:00-4:03 (3 MIN)
OPENING + RESET
On Stage: Betty or Moderator
Shift the tone (more grounded, reflective)
Set expectation:
“This next hour is about the lessons we don’t always talk about-the ones that shape how we lead, live, and show up.”
SOLO SERIES (REAL STORIES)
4:03-4:11 (8 MIN)
SOLO 1: “The Business Decision I’d Never Make Again”
Focus:
Costly mistake
What was learned
What they do differently now
4:11-4:19 (8 MIN)
SOLO 2: “Success That Cost Me More Than I Expected”
Focus:
Trade-offs of growth
Impact on relationships/family
Redefining success
4:19-4:27 (8 MIN)
SOLO 3: “Friendships, Loyalty & Boundaries in Business”
Focus:
When friendships worked
When they didn’t
Boundaries and trust
4:274:35 (8 MIN)
SOLO 4: “Faith, Pressure & Staying Grounded While Leading”
Focus:
Church/faith life
Staying centered under pressure
Leading with purpose
PANEL (CONVERSATION + PERSPECTIVE)
4:35-4:50 (15 MIN)
“What I Thought Would Work… and What Actually Did”
Format: 3-4 speakers + moderator
Focus:
Misaligned expectations in business & relationships
Lessons learned the hard way
What success really requires
Moderator Prompts:
“What did you believe early on that turned out to be wrong?”
“What relationship changed your trajectory-for better or worse?”
“What do you protect differently now?”
KEYNOTE CLOSE (ANCHOR MOMENT)
4:50-5:15 (20 ΜΙΝ)
ΚΕΥΝΟΤΕ: “The Woman You Become After the Lessons”
Delivered by: Judge Laporte
Focus:
Closing Line:
“The wins build your confidence-but the lessons build your character.”
Program Ends 5:30 PM
Theme: Power. Prosperity. Purpose. (Activated)
Time: 9:00 AM 1:30 PM
Focus: Recognition → Reflection Execution → Continuation
9:00-9:10 AM (10 MIN)
OPENING + FINAL DAY ENERGY
On Stage: Betty Aquino
Welcome + gratitude
Acknowledge the room, the growth, the energy
“Today is about recognizing who you’ve become-and deciding what comes next.”
9:10-10:15 AM (65 MIN)
WILBYBETTY® AWARDS CEREMONY
“Power. Prosperity. Purpose. In Action.”
Purpose:
Honor women featured in:
WILBYBETTY Magazine
Documentary series
FORMAT (ELEVATED + FAST-PACED) + Video
8-10 awards total
Each includes:
30-45 sec intro
Walk-up music
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60 sec acceptance (STRICT)
Photo moment
10:15-10:30 AM (15 MIN)
NETWORKING BREAK
Photos, celebration, sponsor visibility
11:10-11:50 AM (40 MIN)
SESSION 2 – EXECUTION PANEL
“Your Next 90 Days: Strategy, Revenue & Growth”
Format: Tactical Panel (3-4 speakers)
Focus:
Revenue priorities
Hiring decisions
Marketing focus
Systems to implement immediately
12:00-12:45 PM (45 MIN)
FINAL KEYNOTE + CLOSING EXPERIENCE
“Power. Prosperity. Purpose.-Now Go Live It”
Delivered by: Betty Aquino
